How Page Speed can Influence Visitors

July 18, 2016 2:09 pm Published by Leave your thoughts

In today’s world webpages need to load fast!

Over 90% of visitors will leave the page if it does not load within 10 seconds. This means that in order to keep up with the natural speed increase of the world, your website needs to load as fast as possible, or else it might have some serious consequences for your business and your sales.

Visitors Reaction to a Slow Page Speed

If your page takes several seconds to load, you will most likely make some visitors very irritated and annoyed. If they land on a slow page, they are very likely to leave immediately if it takes too long for the site to appear. This will cause an increase in your bounce rate and a decrease in your sales, since people will not stick around to see what products you have. Having a slow page could therefore cost you a lot of money on lost sales and you will lose a lot of potential buyers who will not even return to your website. People will remember that your page loaded extremely slowly and therefore avoid clicking on it in the search engine results pages, also known as SERPs.

How Does it Effect Your Search Engine Rankings

According to Matt Cutts from the Google Spam Team, your site will not necessarily drop in its ranking because of a slow page speed, though Google seems to appreciate speed to bring users the best user experience when they search on the web. So if people dislike your website because of its slow speed, it could hurt your ranking in the long run.

How to Improve Your Page Speed

To improve your page speed you should start be simplifying your website and any JavaScript that is on your page. Make sure that your pictures are optimized so that they do not take too long to load each time a visitor comes to your site. You can analyze your page speed at your Webmaster Tools or install an add-on for Firefox that allows you to see which factors on your website that needs work. There are also some online page speed checkers that will scan your site and tell you what you need to do to increase the speed.

So make sure to fix your website and make it as user friendly and fast as possible if you want your visitors to stay longer on your site, come back for a second visit or even buy your products.

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This post was written by litebuild

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